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Case Study2025-03-057 min read

Case Study: New Offerings

Let's look at an example how introducing an AI first product significantly improved the competitive positioning and revenue of a SaaS company

Karsten Wysk · Founder, alldone.consulting

AI IMPACT ON OFFERINGS

If your company is offering a tool, you have the opportunity to combine it with more of the work needed to reach the desired result.

Old world

Tools
Human
labor
Other
inputs
results

New “AI world”

Tools
AI
labor
(+human)
Other
inputs
results

NEW REVENUE

Replacing human labor enables companies to tap into a much larger revenue pool than just selling tools.

Old world

Tools

CRM, Cashflow Calculation tool, ...

500 EUR / month in tools

Human
labor

Admin support (e.g. Meeting prep) ...

>5000 EUR / month in human labor

Other
inputs

New “AI world”

Tools

CRM, Cashflow Calculation tool, ...

500 EUR / month in tools

AI
labor
(+human)

Automated Admin support ...

500 EUR / month in AI labor

Other
inputs

OUR EXAMPLE

We automated administrative tasks in wealth management, enabling IFAs to serve significantly more clients

1/ Automated meeting notes
Automated meeting notes interface
2/ Use meeting notes input to update cash flow calculations (=AI uses tool)
Cash flow calculation dashboard
3/ Push updates from meeting and calculations to CRM and trigger follow up mails
CRM and email automation interface

COMPETITIVE POSITIONING

AI gives you the opportunity to become the default user interface for your industry significantly improving your competitive position

Old world

key human worker
Competitor CRM (current main hub)
Specialized
Tool A
Specialized
Tool B
Our customer had such a tool

New “AI world”

key human worker
AI User Interface(new main hub steering AI workers & tools)
CRM
Tool A
Tool B

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alldone.consulting

Think 10x.

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Reinvent your Offering

Find and shape your next big opportunity — whether that's a new product, a new service, or an AI-powered offering.

Reinvent your Go-To-Market

Use GTM engineering to productize your sales and marketing to grow your revenue without growing your headcount.

Reinvent your Operations

Make the way you build products, run back-office and manage your team AI-native.

Case Study: New Offerings | alldone.consulting