Stop Building Features That Don't Move the Needle: Why Builders Need OKRs
As a builder dont just track feature completion, track outcomes as well with OKRs. I used to be VERY guilty of this. Build feature → check box → celebrate → ...
As a builder dont just track feature completion, track outcomes as well with OKRs.
I used to be VERY guilty of this. Build feature → check box → celebrate → move on.
But here's the thing: everything you build is just a means to an end. If it doesn't change outcomes, what you've created has only artistic value.
Take retention for example. You build a shiny new onboarding flow because you think it'll boost retention. Cool! But your job isn't done when you ship the feature.
Your job is done when retention actually improves.
This is where OKRs come in. Define the outcomes YOU value, then track them as religiously as you track your feature tickets.
Don't hide your OKRs in some PowerPoint that collects digital dust. Use a proper tool. Check them weekly. Make them as visible as your sprint board.
Because at the end of the day, users don't care about how many features you shipped. They care about whether their problems got solved.
How do you track your outcomes?
alldone.consulting
Think 10x.
AI-native consulting to reinvent your Offering, Go-To-Market & Operations.
Reinvent your Offering
Find and shape your next big opportunity — whether that's a new product, a new service, or an AI-powered offering.
Reinvent your Go-To-Market
Use GTM engineering to productize your sales and marketing to grow your revenue without growing your headcount.
Reinvent your Operations
Make the way you build products, run back-office and manage your team AI-native.